When a new “technological” paradigm emerges, the early adopters seem to focus on the features. “Web 2.0” is a good example. Books and articles abound about using AJAX and ways of making sites more interactive. But the technology is just a means. Building services around these new technologies instead of vice versa is like trying to build industries to support the newly invented wheel: all kinds of round-stone smoothers, axle greasers, etc. What really matters is what the wheel enables, and that means the industry that emerges should be focused on what the wheel enables, transit and transport. The technology is just a means to the end. The best products won’t be, say, mutli-feature RSS readers, but products that best deliver shared information to the user.